MOBILE APPLICATION
MOBILE APPLICATION
MOBILE APPLICATION
Trendy Florist
Trendy Florist
Trendy Florist
Crafting A Seamless Shopping Experience
Crafting A Seamless Shopping Experience
Crafting A Seamless Shopping Experience
My Role as a UI/UX Designer was to identify problems, interview users, create user journey maps,
build wireframes, mockups, prototypes and conduct usability studies.
My Role as a UI/UX Designer was to identify problems, interview users, create user journey maps,
build wireframes, mockups, prototypes and conduct usability studies.
My Role as a UI/UX Designer was to identify problems, interview users, create user journey maps, build wireframes, mockups, prototypes and conduct usability studies.
PLANTING THE SEED
PLANTING THE SEED
PLANTING THE SEED
Project Overview
Project Overview
Project Overview
Flowers have always brought joy and smiles to their beholders. The fragrance, colors, and textures in a physical florist shop make it easy to pick something special for your loved ones.
However, in our fast-paced e-commerce world, buying bouquets online isn't always as convenient or satisfying.
Flowers have always brought joy and smiles to their beholders. The fragrance, colors, and textures in a physical florist shop make it easy to pick something special for your loved ones.
However, in our fast-paced e-commerce world, buying bouquets online isn't always as convenient or satisfying.
Flowers have always brought joy and smiles to their beholders. The fragrance, colors, and textures in a physical florist shop make it easy to pick something special for your loved ones.
However, in our fast-paced e-commerce world, buying bouquets online isn't always as convenient or satisfying.
"I want my bouquet to look exactly like what I ordered!"
"I want my bouquet to look exactly like what I ordered!"
"I want my bouquet to look exactly like what I ordered!"
PROBLEM
PROBLEM
PROBLEM
Many users struggle to understand flower care instructions due to accessibility challenges, while others find it difficult to customize the perfect bouquet online.
Many users struggle to understand flower care instructions due to accessibility challenges, while others find it difficult to customize the perfect bouquet online.
Many users struggle to understand flower care instructions due to accessibility challenges, while others find it difficult to customize the perfect bouquet online.
SOLUTION
SOLUTION
SOLUTION
Create an accessible, user-friendly platform for buying customized bouquets online, addressing the challenges faced by users in the current e-commerce flower market.
Create an accessible, user-friendly platform for buying customized bouquets online, addressing the challenges faced by users in the current e-commerce flower market.
Create an accessible, user-friendly platform for buying customized bouquets online, addressing the challenges faced by users in the current e-commerce flower market.
FINDING OUT THE PROBLEM
FINDING OUT THE PROBLEM
FINDING OUT THE PROBLEM
User Research
User Research
User Research
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets.
Regina's story emerged from conversations with real flower enthusiasts who shared their online shopping struggles. Based on the surveys people wanted the joy of choosing flowers, but online platforms made it overwhelming and inaccessible. These stories became the foundation for every design decision that followed
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets.
Regina's story emerged from conversations with real flower enthusiasts who shared their online shopping struggles. Based on the surveys people wanted the joy of choosing flowers, but online platforms made it overwhelming and inaccessible. These stories became the foundation for every design decision that followed
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets.
Regina's story emerged from conversations with real flower enthusiasts who shared their online shopping struggles. Based on the surveys people wanted the joy of choosing flowers, but online platforms made it overwhelming and inaccessible. These stories became the foundation for every design decision that followed
"It's hard for me to process the text-heavy descriptions when buying flowers online."
"It's hard for me to process the text-heavy descriptions when buying flowers online."
"It's hard for me to process the text-heavy descriptions when buying flowers online."
From these findings, I developed the User Persona.
This step ensured that the design process always stayed centered on the user’s needs.
From these findings, I developed the User Persona.
This step ensured that the design process always stayed centered on the user’s needs.
From these findings, I developed the
User Persona.
This step ensured that the design process always stayed centered on the user’s needs.
And also clearly defined the Problem Statement.
Problem statement: Regina is a working adult who needs to buy flowers online with a simple and easy process.
And also clearly defined the Problem Statement.
Problem statement: Regina is a working adult who needs to buy flowers
online with a simple and easy process.
And also clearly defined the Problem Statement.
Problem statement: Regina is a working adult who needs to buy flowers
online with a simple and easy process.
Mapping out Reginas’ Flower Shopping Journey.
The goal is to Easily understand information when buying flowers online
Mapping out Reginas’ Flower Shopping Journey.
The goal is to Easily understand information when buying flowers online
Mapping out Reginas’ Flower Shopping Journey.
The goal is to Easily understand information when buying flowers online
Noting down potential solutions that trendy florist could offer to make the flower shopping experience easy
Noting down potential solutions that trendy florist could offer to make the flower shopping experience easy
Noting down potential solutions that trendy florist could offer to make the flower shopping experience easy
Based on the user interviews, personas and the user journey maps, these were the Pain Points
that needed to be addressed while designing Trendy Florist
Based on the user interviews, personas and the user journey maps, these were the Pain Points
that needed to be addressed while designing Trendy Florist
Based on the user interviews, personas and the user journey maps, these were the Pain Points
that needed to be addressed while designing Trendy Florist
01
01
01
Unclear Care
Instructions
Unclear Care
Instructions
Unclear Care
Instructions
Issue:
Poorly formatted or inaccessible care instructions
Issue:
Poorly formatted or inaccessible care instructions
Issue:
Poorly formatted or inaccessible care instructions
Issue:
Poorly formatted or inaccessible care instructions
Impact:
Dissatisfaction and lack of confidence in product care
Impact:
Dissatisfaction and lack of confidence in product care
Impact:
Dissatisfaction and lack of confidence in product care
02
02
02
Customization
Frustrations
Customization
Frustrations
Customization
Frustrations
Issue:
Unclear customization options and inconsistent product descriptions
Issue:
Unclear customization options and inconsistent product descriptions
Issue:
Unclear customization options and inconsistent product descriptions
Issue:
Unclear customization options and inconsistent product descriptions
Impact:
Difficulty in personalizing bouquets, affecting conversion rates
Impact:
Difficulty in personalizing bouquets, affecting conversion rates
Impact:
Difficulty in personalizing bouquets, affecting conversion rates
03
03
03
Information
Architecture
Information
Architecture
Information
Architecture
Issue:
Overwhelming information makes navigation difficult
Issue:
Overwhelming information makes navigation difficult
Issue:
Overwhelming information makes navigation difficult
Issue:
Overwhelming information makes navigation difficult
Impact:
Users struggle to find what they need quickly
Impact:
Users struggle to find what they need quickly
Impact:
Users struggle to find what they need quickly
04
04
04
Information
Overload
Information
Overload
Information
Overload
Issue:
Users with accessibility challenges struggle with detailed, lengthy information
Issue:
Users with accessibility challenges struggle with detailed, lengthy information
Issue:
Users with accessibility challenges struggle with detailed, lengthy information
Issue:
Users with accessibility challenges struggle with detailed, lengthy information
Impact:
Confusion, missed care instructions, reduced satisfaction
Impact:
Confusion, missed care instructions, reduced satisfaction
Impact:
Confusion, missed care instructions, reduced satisfaction
SURVEYING THE LANDSCAPE
SURVEYING THE LANDSCAPE
SURVEYING THE LANDSCAPE
Competitive Audit
Competitive Audit
Competitive Audit
Before planting our own garden, we examined how competitors cultivate their flower businesses.
The audit covers two direct competitors "Floward" and "Ferns and Petals," who are both dedicated flower and gift sellers.
Two indirect competitor audits are Kibsons and Lulu Hypermarket who also have flowers among
their varied other commodities.
Before planting our own garden, we examined how competitors cultivate their flower businesses.
The audit covers two direct competitors "Floward" and "Ferns and Petals," who are both dedicated flower and gift sellers.
Two indirect competitor audits are Kibsons and Lulu Hypermarket who also have flowers among
their varied other commodities.
Before planting our own garden, we examined how competitors cultivate their flower businesses.
The audit covers two direct competitors "Floward" and "Ferns and Petals," who are both dedicated flower and gift sellers.
Two indirect competitor audits are Kibsons and Lulu Hypermarket who also have flowers among
their varied other commodities.
Floward
Floward
Floward
A premium brand designed to delight
the user.
A premium brand designed to delight
the user.
A premium brand designed to delight
the user.
A premium brand designed to delight
the user.
Strengths:
Strong focus on gift giving
Premium Brand Image
DIY Flower option available
Strengths:
Strong focus on gift giving
Premium Brand Image
DIY Flower option available
Strengths:
Strong focus on gift giving
Premium Brand Image
DIY Flower option available
Strengths:
Strong focus on gift giving
Premium Brand Image
DIY Flower option available
Weakness:
Overwhelms the user with too much information
Some click targets are too small
Weakness:
Overwhelms the user with too much information
Some click targets are too small
Weakness:
Overwhelms the user with too much information
Some click targets are too small
Ferns
And Petals
Ferns
And Petals
Ferns And Petals
A more minimal app that tries to get the job done.
A more minimal app that tries to get the job done.
A more minimal app that tries to get the job done.
Strengths:
Preset message options to choose from
Seamless International flower delivery
Delivery Under 60 minutes option
Strengths:
Preset message options to choose from
Seamless International flower delivery
Delivery Under 60 minutes option
Strengths:
Preset message options to choose from
Seamless International flower delivery
Delivery Under 60 minutes option
Strengths:
Preset message options to choose from
Seamless International flower delivery
Delivery Under 60 minutes option
Weakness:
Lacks clarity for users with accessibility challenges
Missing product information
Weakness:
Lacks clarity for users with accessibility challenges
Missing product information
Weakness:
Lacks clarity for users with accessibility challenges
Missing product information
Kibsons
Kibsons
Kibsons
Offers unique flower options and fresh from the farm options
Offers unique flower options and fresh from the farm options
Offers unique flower options and fresh from the farm options
Strengths:
Some very unique flower options
Option to add a message to a bouquet
User can buy any amount of individual flowers
Strengths:
Some very unique flower options
Option to add a message to a bouquet
User can buy any amount of individual flowers
Strengths:
Some very unique flower options
Option to add a message to a bouquet
User can buy any amount of individual flowers
Weakness:
Confusing interface for first time users
No Idea how the product will look when received.
Lack of product information
Weakness:
Confusing interface for first time users
No Idea how the product will look when received.
Lack of product information
Weakness:
Confusing interface for first time users
No Idea how the product will look when received.
Lack of product information
Lulu
Lulu
Lulu
In par with their tag line where the world comes to shop
In par with their tag line where the world comes to shop
In par with their tag line where the world comes to shop
In par with their tag line where the world comes to shop
Strengths:
Beautifully arranged and gift wrapped flowers are available
Customer support services
Strengths:
Beautifully arranged and gift wrapped flowers are available
Customer support services
Strengths:
Beautifully arranged and gift wrapped flowers are available
Customer support services
Strengths:
Beautifully arranged and gift wrapped flowers are available
Customer support services
Weakness:
User doesn’t know where to look for flowers
Flowers are hidden under the “fresh food” category
Weakness:
User doesn’t know where to look for flowers
Flowers are hidden under the “fresh food” category
Weakness:
User doesn’t know where to look for flowers
Flowers are hidden under the “fresh food” category
While competitors focused on premium aesthetics or fast delivery, none were designing for users like Regina.
Floward overwhelmed with information, Ferns & Petals ignored accessibility needs, and others hid flowers entirely.
While competitors focused on premium aesthetics or fast delivery, none were designing for users like Regina. Floward overwhelmed with information, Ferns & Petals ignored accessibility needs,
and others hid flowers entirely.
While competitors focused on premium aesthetics or fast delivery, none were designing for users like Regina. Floward overwhelmed with information, Ferns & Petals ignored accessibility needs,
and others hid flowers entirely.
While competitors focused on premium aesthetics or fast delivery, none were designing for users like Regina. Floward overwhelmed with information, Ferns & Petals ignored accessibility needs, and others hid flowers entirely.
This gap became Our Market Gap Opportunity to create the first truly inclusive flower shopping experience.
This gap became Our Market Gap Opportunity to create the first truly
inclusive flower shopping experience.
This gap became Our Market Gap Opportunity to create the
first truly inclusive flower shopping experience.
This gap became Our Market Gap Opportunity to create the first truly inclusive flower shopping experience.
01
01
01
Simplify The Shopping Experience
Simplify The Shopping Experience
Simplify The Shopping Experience
02
02
02
Provide a customization option for users to build the perfect bouquet
Provide a customization option for users to build the perfect bouquet
Provide a customization option for users to build the perfect bouquet
03
03
03
Create an experience that doesn’t overwhelm the user
Create an experience that doesn’t overwhelm the user
Create an experience that doesn’t overwhelm the user
04
04
04
Simplify product information and
care instructions
Simplify product information and
care instructions
Simplify product information and
care instructions
SOWING THE SEEDS OF DESIGN
SOWING THE SEEDS OF DESIGN
SOWING THE SEEDS OF DESIGN
Ideation and Wireframing
Ideation and Wireframing
Ideation and Wireframing
Ideation and Wireframing
To come up with different solutions, I used techniques like storyboarding and Crazy 8s. And a few good ones were picked and refined at the wireframing stage.
To come up with different solutions, I used techniques like storyboarding and Crazy 8s. And a few good ones were picked and refined at the wireframing stage.
To come up with different solutions, I used techniques like storyboarding and Crazy 8s. And a few good ones were picked and refined at the wireframing stage.
From rough ideas to refined solutions - each sketch brought Regina's needs into sharper focus
From rough ideas to refined solutions - each sketch brought Regina's needs into sharper focus
From rough ideas to refined solutions - each sketch brought Regina's needs into sharper focus
NURTURING OUR GROWTH
NURTURING OUR GROWTH
NURTURING OUR GROWTH
Usability Studies
Usability Studies
Usability Studies
The usability study was conducted with 5 participants from diverse backgrounds (ages 18-55) to evaluate the ease of use and customization features of the Trendy Florist app.
Findings were clustered into themes and insights after reviewing 50+ observations.
The usability study was conducted with 5 participants from diverse backgrounds (ages 18-55) to evaluate the ease of use and customization features of the Trendy Florist app.
Findings were clustered into themes and insights after reviewing 50+ observations.
The usability study was conducted with 5 participants from diverse backgrounds (ages 18-55) to evaluate the ease of use and customization features of the Trendy Florist app.
Findings were clustered into themes and insights after reviewing 50+ observations.
A detailed study plan with scripts and prompts was prepared to guide the sessions. Participants were observed carefully, and findings were organized through affinity mapping to identify key themes and insights that helped
to further improve Trendy Florist
A detailed study plan with scripts and prompts was prepared to guide the sessions. Participants were observed carefully, and findings were organized through affinity mapping to identify key themes and insights that helped to further improve Trendy Florist
A detailed study plan with scripts and prompts was prepared to guide the sessions. Participants were observed carefully, and findings were organized through affinity mapping to identify key themes and insights that helped to further improve Trendy Florist
A detailed study plan with scripts and prompts was prepared to guide the sessions. Participants were observed carefully, and findings were organized through affinity mapping to identify key themes and insights that helped to further improve Trendy Florist
Theme 01
Theme 01
Theme 01
Most participants wanted to edit or change their address while placing the order
Most participants wanted to edit or change their address while placing the order
Most participants wanted to edit or change their address while placing the order
"It would be good if i can see the address in the basket page, because I might need to change the address"
"It would be good if i can see the address in the basket page, because I might need to change the address"
"It would be good if i can see the address in the basket page, because I might need to change the address"
Theme 02
Theme 02
Theme 02
Almost all the participants had trouble
when adding flowers
Almost all the participants had trouble when adding flowers
Almost all the participants had trouble when adding flowers
"I am confused with this, I am not sure if I have added any items to the customised bouquet, some indication
would be better and
more helpful to me"
"I am confused with this, I am not sure if I have added any items to the customised bouquet, some indication
would be better and
more helpful to me"
"I am confused with this, I am not sure if I have added any items to the customised bouquet, some indication
would be better and
more helpful to me"
Theme 03
Theme 03
Theme 03
Most participants wanted to know how the final customized bouquet will look
Most participants wanted to know how the final customized bouquet will look
Most participants wanted to know how the final customized bouquet will look
“It would be super crazy but if I can add items and visually see an image of the flowers being added it would be really good. I would know
what sort of bouquet I will be getting right"
“It would be super crazy but if I can add items and visually see an image of the flowers being added it would be really good. I would know
what sort of bouquet I will be getting right"
“It would be super crazy but if I can add items and visually see an image of the flowers being added it would be really good. I would know
what sort of bouquet I will be getting right"
OUR GARDEN IN FULL BLOOM
OUR GARDEN IN FULL BLOOM
OUR GARDEN IN FULL BLOOM
Final Design Flows
Final Design Flows
Final Design Flows
Regina's struggles became our solutions.
Here's how we transformed her flower shopping experience.
"The completed Trendy Florist App includes the complete user flows for Add to Basket and checkout, Clear Care Instructions with visual cues and the Customize a Flower Bouquet Flow..
Regina's struggles became our solutions.
Here's how we transformed
her flower shopping experience.
"The completed Trendy Florist App includes the complete user flows for Add to Basket and checkout, Clear Care Instructions with visual cues and the Customize a Flower Bouquet Flow..
Regina's struggles became our solutions.
Here's how we transformed her flower shopping experience.
"The completed Trendy Florist App includes the complete user flows for Add to Basket and checkout, Clear Care Instructions with visual cues and the Customize a Flower Bouquet Flow..
Regina's struggles became our solutions.
Here's how we transformed her flower shopping experience.
"The completed Trendy Florist App includes the complete user flows for Add to Basket and checkout, Clear Care Instructions with visual cues and the Customize a Flower Bouquet Flow..
“Choosing flowers in person is all about the colors and textures. Trendy Florist makes me feel like I’m getting a bit of that joy online too.”
“Choosing flowers in person is all about the colors and textures. Trendy Florist makes me feel like I’m getting a bit of that joy
online too.”
“Choosing flowers in person is all about the colors and textures. Trendy Florist makes me feel like I’m getting a bit of that joy
online too.”
PROTOTYPE 01
PROTOTYPE 01
PROTOTYPE 01
Customize A Rose Bouquet
Customize A Rose Bouquet
Customize A Rose Bouquet
Click To View
Click To View
Click To View
"It is exciting to see how the bouquet takes shape when customising it"
"It is exciting to see how the bouquet takes shape when customising it"
"It is exciting to see how the bouquet takes shape when customising it"
PROTOTYPE 02
PROTOTYPE 02
PROTOTYPE 02
Buy A Wild Rose Bunch
Buy A Wild Rose Bunch
Buy A Wild Rose Bunch
Click To View
"Placing an oder with Trendy Florist is simple and easy"
"Placing an oder with Trendy Florist is simple and easy"
"Placing an oder with Trendy Florist is simple and easy"
Trendy Florist can be expanded based on the above mentioned next steps
Trendy Florist can be expanded based on the above mentioned next steps
Trendy Florist can be expanded based on the above mentioned next steps
01
01
01
Incorporating support of accessibility technologies like voice over and screen readers and testing those with the users
Incorporating support of accessibility technologies like voice over and screen readers and testing those with the users
Incorporating support of accessibility technologies like voice over and screen readers and testing those with the users
02
02
02
Analyzing the findings of the second round of usability study and enhancing the design further. For example, adding filter and sort options
Analyzing the findings of the second round of usability study and enhancing the design further. For example, adding filter and sort options
Analyzing the findings of the second round of usability study and enhancing the design further. For example, adding filter and sort options
03
03
03
The App can be expanded with more avenues, like creating a fast delivery option, virtual assistant and more.
The App can be expanded with more avenues, like creating a fast delivery option, virtual assistant and more.
The App can be expanded with more avenues, like creating a fast delivery option, virtual assistant and more.
04
04
04
Develop a loyalty program to encourage repeat customers
Develop a loyalty program to encourage repeat customers
Develop a loyalty program to encourage repeat customers
MY LEARNING
MY LEARNING
MY LEARNING
Designing an app is far more intricate than it appears at first. Having an idea is just the starting point, but bringing that idea to life requires time, patience, and most importantly deep empathy for the users it's designed for. Listening to their needs and feedback is what transforms a good idea into a great product.
Designing an app is far more intricate than it appears at first. Having an idea is just the starting point, but bringing that idea to life requires time, patience, and most importantly deep empathy for the users it's designed for. Listening to their needs and feedback is what transforms a good idea into a great product.
Designing an app is far more intricate than it appears at first. Having an idea is just the starting point, but bringing that idea to life requires time, patience, and most importantly deep empathy for the users it's designed for. Listening to their needs and feedback is what transforms a good idea into a great product.
“This project not only sharpened my design process, but also reinforced my belief that empathy-driven design can turn everyday challenges into joyful experiences”
“This project not only sharpened my design process, but also reinforced my belief that empathy-driven design can turn everyday challenges into joyful experiences”
“This project not only sharpened my design process, but also reinforced my belief that empathy-driven design can turn everyday challenges into joyful experiences”
Pill Pro
Pill Pro
Pill Pro
Your Personal Prescription for Healthy Living
Your Personal Prescription for Healthy Living
Your Personal Prescription for Healthy Living
Click To View
Film Roll
Film Roll
Film Roll
A Seamless Experience, One Ticket at a Time
A Seamless Experience, One Ticket at a Time
A Seamless Experience, One Ticket at a Time
Click To View
