trendy florist
trendy florist
trendy florist
Crafting a Seamless Shopping Experience
for Trendy Florist
Crafting a Seamless Shopping Experience
for Trendy Florist
Crafting a Seamless Shopping Experience
for Trendy Florist
planting the seed :
planting the seed :
Project overview
Project overview
Project overview
Flowers have always brought joy and smiles to their beholders. The fragrance, colors, and textures in a physical florist shop make it easy to pick something special for your loved ones. However, in our fast-paced e-commerce world, buying bouquets online isn't always as convenient or satisfying.
THE Problem :
THE Problem :
Many users struggle to understand flower care instructions due to accessibility challenges, while others find it difficult to customize the perfect bouquet online.
Many users struggle to understand flower care instructions due to accessibility challenges, while others find it difficult to customize the perfect bouquet online.
THE Project goal :
THE Project goal :
Create an accessible, user-friendly platform for buying customized bouquets online, addressing the challenges faced by users in the current e-commerce flower market.
Create an accessible, user-friendly platform for buying customized bouquets online, addressing the challenges faced by users in the current e-commerce flower market.
THE PROBLEM :
Many users struggle to understand flower care instructions due to accessibility challenges, while others find it difficult to customize the perfect bouquet online.
Introducing Trendy Florist:
Introducing Trendy Florist:
Introducing Trendy Florist:
A platform designed to effortlessly guide users in finding and customizing the perfect bouquet,
all from the comfort of home. With seamless navigation, clear product details, and accessibility features,
it cultivates an intuitive and inclusive shopping experience for all.
A platform designed to effortlessly guide users in finding and customizing the perfect bouquet, all from the comfort of home. With seamless navigation, clear product details, and accessibility features, it cultivates an intuitive and inclusive shopping
experience for all.
A platform designed to effortlessly guide users in finding and customizing the perfect bouquet, all from the comfort of home. With seamless navigation, clear product details, and accessibility features, it cultivates an intuitive and inclusive shopping
experience for all.
finding out the problem:
finding out the problem:
finding out the problem:
user research
user research
user research
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets. Based on the questions we asked and the flower enthusiasts who gave their opinion on their experiences of buying flowers online i was able to dig out the following pain points.
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets. Based on the questions we asked and the flower enthusiasts who gave their opinion on their experiences of buying flowers online i was able to dig out the following pain points.
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets. Based on the questions we asked and the flower enthusiasts who gave their opinion on their experiences of buying flowers online i was able to dig out the following pain points.
User 1:
"I want my bouquet to look exactly like what I ordered!"
User 1:
"I want my bouquet to look exactly like what I ordered!"
User 2:
"It's hard for me to process the text-heavy descriptions when buying flowers online."
user 1:
"I want my bouquet
to look exactly
like what I ordered!"
user 2:
"It's hard for
me to process the text-heavy descriptions when
buying flowers online."
PAIN POINTS
Based on the user interviews, personas and the user journey maps these were the pain points that needed to be addressed while designing Trendy Florist.
User journey map
User journey map
choosing flowers online
choosing flowers online
understanding the information
understanding the information
completing checkout
completing checkout
after receiving the flowers
after receiving the flowers
Browse Flowers Online
Browse Flowers Online
Tries To Read care Instructions
Tries To Read care Instructions
Attempts To Complete Purchase
Attempts To Complete Purchase
Receives And Cares For Flowers
Receives And Cares For Flowers
Overwhelmed By Text Heavy Descriptions
Overwhelmed By Text Heavy Descriptions
Difficulty Processing Long Text Due To Dyslexia
Difficulty Processing Long Text Due To Dyslexia
Complex Time Consumed During Checkout
Complex Time Consumed During Checkout
Forgets Specific care Steps
Forgets Specific care Steps
Implement Clear, Product Information With Visual Aids
Implement Clear, Product Information With Visual Aids
Easy To Follow Visual Care Guides
Easy To Follow Visual Care Guides
Streamline Checkout With Minimal Text Input Required
Streamline Checkout With Minimal Text Input Required
Provide Follow-Up Care Reminders Via Preferred Contact Method
Pain points
Based on the user interviews, personas and the user journey maps these were the pain points that needed to be addressed while designing Trendy Florist.
01
UNCLEAR CARE INSTRUCTIOS
ISSUE:
Poorly formatted or inaccessible care instructions.
IMPACT
Dissatisfaction and lack of confidence in product care.
02
Customization Frustrations:
ISSUE:
Unclear customization options and inconsistent product descriptions.
IMPACT
Difficulty in personalizing bouquets, affecting conversion rates.
03
Information
Architecture:
ISSUE:
Overwhelming information makes navigation difficult.
IMPACT
Users struggle to find what they need quickly.
04
Information
Overload
ISSUE:
Users with accessibility challenges struggle with detailed, lengthy information.
IMPACT
Confusion, missed care instructions, reduced satisfaction.
Surveying the Landscape :
Surveying the Landscape :
Surveying the Landscape :
Competitive Audit
Competitive Audit
Competitive Audit
Before planting our own garden, we examined how competitors cultivate their flower businesses.
To know what they lack would be the seeds to sow in bringing trendy florist to life.
The audit covers two direct competitors “Floward” and “Ferns and Petals”, who are both dedicated flower and gift sellers. Two indirect competitors audits are “Kibsons” and “Lulu Hypermarket” who also have flowers among their varied other commodities
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets. Based on the questions we asked and the flower enthusiasts who gave their opinion on their experiences of buying flowers online i was able to dig out the following pain points.
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets. Based on the questions we asked and the flower enthusiasts who gave their opinion on their experiences of buying flowers online i was able to dig out the following pain points.
Market gap opportunity
Based on the findings Trendy Florist could be a user-friendly platform with clear information, easy customization, and accessibility features.
OPPORTUNITY 01
Simplify The shopping Experience
OPPORTUNITY 02
Provide a customization option for users to build the perfect bouquet
OPPORTUNITY 03
Create an experience that doesn’t overwhelm the user
OPPORTUNITY 04
Simplify product information and
care instructions
Market gap opportunity
Based on the user interviews, personas and the user journey maps these were the pain points that needed to be addressed while designing Trendy Florist.
Based on the findings Trendy Florist could be a user-friendly platform with clear information, easy customization, and accessibility features.
Sowing tHE Seeds of Design :
Sowing tHE Seeds of Design :
Sowing tHE Seeds of Design :
Ideation and Wireframing
Ideation and Wireframing
Ideation and Wireframing
To come up with different solutions, I used techniques like storyboarding and crazy 8s.
And few good ones were picked and refined at the wireframing stage.
Nurturing Our Growth:
Nurturing Our Growth:
Nurturing Our Growth:
Usability Studies
Usability Studies
Usability Studies
The usability study was conducted with 5 participants from diverse backgrounds (ages 18-55) to evaluate the ease of use and customization features of the Trendy Florist app.
Key areas tested included the checkout process, bouquet customization, and product understanding. The findings helped in identifying areas for improvement, such as simplifying the default address setting and refining customization options.
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets. Based on the questions we asked and the flower enthusiasts who gave their opinion on their experiences of buying flowers online i was able to dig out the following pain points.
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets. Based on the questions we asked and the flower enthusiasts who gave their opinion on their experiences of buying flowers online i was able to dig out the following pain points.
key findings from the usability study
finding 01
Users struggled with editing the default address, which led to confusion during checkout.
finding 02
Participants found the bouquet customization process unclear, particularly when selecting specific flower combinations.
finding 03
Users appreciated the detailed care instructions but suggested visual aids to make them easier to understand.
our garden in full bloom :
our garden in full bloom :
our garden in full bloom :
Final design flows
Final design flows
Final design flows
The completed Trendy Florist App, includes the complete user flows for
“Add to Basket and checkout”, “Clear Care Instructions with visual cues” and the “Customize a Flower Bouquet Flow”
The completed Trendy Florist App, includes the complete user flows for
“Add to Basket and checkout”, “Clear Care Instructions with visual cues” and the “Customize a Flower Bouquet Flow”
The completed Trendy Florist App, includes the complete user flows for
“Add to Basket and checkout”, “Clear Care Instructions with visual cues” and the “Customize a Flower Bouquet Flow”
click here 👉🏼 prototype 1
Buy A Wild Rose Bunch Bouquet
click here 👉🏼 prototype 2
Customize A Rose Bouquet
click here 👉🏼 prototype 1
Buy A Wild Rose Bunch Bouquet
click here 👉🏼 prototype 2
Customize A Rose Bouquet
Harvesting Success :
Harvesting Success :
Harvesting Success :
CONCLUSION
CONCLUSION
CONCLUSION
In the end, “Trendy Florist” was able to create a seamless shopping experience for its users,
making sure it is accessible, user-friendly and addresses the key pain points identified in our research.
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets. Based on the questions we asked and the flower enthusiasts who gave their opinion on their experiences of buying flowers online i was able to dig out the following pain points.
Before designing a seamless flower-buying experience, it was essential to understand the challenges users face when shopping online for bouquets. Based on the questions we asked and the flower enthusiasts who gave their opinion on their experiences of buying flowers online i was able to dig out the following pain points.
next steps
Trendy Florist App can be further developed and expanded, based on competitive market demands.
step 01
Incorporating support of accessibility technologies like voice over and screen readers and testing those with the users
step 02
Analyzing the findings of the second round of usability study and enhancing the design furthur. For example, adding filter
and sort options,
step 3
The App can be expanded with more avenues, like creating a fast delivery option, virtual assistant and expand customization options based on seasonal availability.
step 4
Develop a loyalty program to encourage repeat customers.
NEXT STEPS
Trendy Florist App can be further developed and expanded, based on competitive market demands.
My learning
My learning
My learning
Designing an app is far more intricate than it appears at first. Having an idea is just the starting point, but bringing that idea to life requires time, patience, and—most importantly—deep empathy for the users it's designed for. Listening to their needs and feedback is what transforms a
good idea into a great product.
Thank You
Designing an app is far more intricate than it appears at first. Having an idea is just the starting point, but bringing that idea to life requires time, patience, and—most importantly—deep empathy for the users it's designed for. Listening to their needs and feedback is what transforms a
good idea into a great product.
Thank You
Designing an app is far more intricate than it appears at first. Having an idea is just the starting point, but bringing that idea to life requires time, patience, and—most importantly—deep empathy for the users it's designed for. Listening to their needs and feedback is what transforms a
good idea into a great product.
Thank You
